April 77 Charonne

Paris indie rock and fashion label April 77 has just opened a second store on the Rue de Charonne in Bastille, across the street from Isabel Marant. Designed by architect Federico Masotto the new space is all geometric and angular, compared to their Rue Saintonge store’s curves, and features a graphic neon ceiling, comfy carpeted changing rooms, and a wall flaunting their great denim collection. The shop also stocks the spring summer In Bloom SS12 range (check out photographer Maciek Pozoga’s fun video ‘Symmetry’ below, presenting the new collection via a bunch of philosophising teenagers).
11am (2pm Mon)-7.30pm. Closed Sun.
7-9 rue de Charonne, 11th. www.april77.fr/