Balenciaga launch new site

Balenciaga have just launched a brand new website, and are presenting their Fall campaign here, rather than waiting for it to hit the September glossies. The campaign was shot by Steven Meisel in a New York studio made to look like a tiled bathroom and a church in Harlem, and includes ‘layouts’ by local talents M/M. The site also features a ‘making of’ video of the shoot, see below. Other news for the brand, a new perfume L’Essence Green Hue out for September.
www.balenciaga.fr/